Profile picture in black and white of designer Dom Barsauskas
Profile picture in black and white of designer Dom Barsauskas

Hey!

I design communication systems, retail experiences and visual identities that help people navigate spaces, ideas and decisions. Currently shaping customer experiences across IKEA UK & Ireland through retail communication, motion and digital design.

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Dom Barsauskas
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"I have worked with Dom on several campaigns over the course of my IKEA career, notably upon IKEA Family to drive those to our Loyalty program: Helping achieve higher ATV and Revisitation within our long-term strategy. His work within the Graphics department towards Commercial Activation has been seminal and shared several times amongst other units across the UK&IE. Dom has been able to meet tight deadlines for myself and other functions across the store, whilst expressing constant innovation and drive to ensure excellent brand perception towards our consumers and display our core IKEA values to the many."

- Samuel Whaites

IKEA Bristol Loyalty Specialist

What's it like working with me?

1.

"Dom is an exceptionally proactive and reliable colleague whose positive energy makes collaborating with him a true pleasure. He plays a vital role in leading visual identities across key activations—like food and student offers—expertly steering how they come to life both in-store and online. With his in-depth knowledge of IKEA branding guidelines, Dom ensures a seamless omnichannel look and feel. He excels at coordinating different channel leads, securing perfect cross-channel alignment. Driven by a hands-on attitude and a constant eagerness to learn, he delivers high-quality assets on time, making him an invaluable asset to any team."

- Pavel Mühlheim

Marketing Campaign Leader, IKEA UK & IE

2.

"I’ve really enjoyed working closely with Dom on 360 Sustainability communication and other IKEA’s key sustainability related projects. He has played a big role in turning our sustainability priorities into clear, effective, and compliant in-store graphics.
One standout example is the refresh of our Sustainability identity. Dom led this work with great agility, managing a complex process while making sure everything aligned with both our brand guidelines and rapidly changing legal requirements. He worked closely with our Legal team to ensure all claims were properly substantiated, aligned and compliant, without compromising the strength or clarity of our messaging.
Dom approaches large, high-profile projects with professionalism, strong attention to detail, and a calm, solutions-focused mindset. He’s a fantastic person to collaborate with and a real asset to the team."

- Tatiana Sklyanina

Sustainability Business Partner, IKEA UK & IE

3.

”Dom's passion drives him to constantly innovate and push boundaries in the world of film making and graphics. His dedication and talent make him an invaluable asset to any company looking to enhance their digital presence and connect with their target audience in meaningful ways.”

- Alison Dell

Music Artist & Record Co-producer

4.

Portfolio

Find more projects here.

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Good design starts with a conversation. If you'd like to talk about a project, opportunity or collaboration, I'd love to hear from you.